邦德大学

The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program.

Professional outcomes

The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in:

• Advertising
• Human Resources
• Information Technology
• Marketing
• Public Relations
• Research

Tourism Management

In recent decades tourism has experienced extraordinary growth and is now one of the largest and fastest-growing sectors in the world economy. According to the United Nations World Tourism Organisation, in 2016 tourism was responsible for approximately 10 percent of world gross domestic product and about 11 percent of employment and this is forecast to grow at 3.3 percent a year for the long-term. Tourism has become a critical source of export income in many countries and regions and, accordingly, it has assumed economic and political importance.

You must complete the following four subjects:

• HRTM12-204 Contemporary Issues in Hospitality and Tourism Management
• HRTM12-206 Tourism Analysis and Evaluation
• HRTM12-209 Event Management
• HRTM12-212 WHS Risk Management

Plus two subjects from the following options:

• HRTM11-100 Wine Studies
• HRTM12-203 Rooms Division Management
• HRTM12-205 Strategic Pricing and Revenue Management
• HRTM12-214 Adventure Tourism
• HRTM12-220 Sustainable Tourism and Indigenous Culture

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.