澳大利亚体育学院

Look beyond fan-filled stadiums and the spectacle of competition and achievement and you’ll find organisations that drive business, laying the foundations for sporting success.

By growing your skills in areas such as marketing, events, operations, administration and management, this industry-recognised qualification in Sports Business (Leadership) will help you break into this dynamic world.

Perfect for passionate and ambitious students alike, this degree can be studied fully online or on campus – giving you more flexibility.

Study mode

Face to face
Fully online

Online learning

Selected units available online for students enrolled in courses that are not fully online. Online units in these courses are taught with a viable cohort of students. If the cohort in these units is too small to ensure an optimal student experience, the College reserves the right to alter the delivery mode to on-campus or mixed mode.

About the course

The knowledge covered in the Bachelor of Sports Business (Leadership) is based on the business operations of the sports environment – an environment that has transformed dramatically in the past 20 years to being a global field in which Australians have earned an enviable reputation for excellence.

ACPE is helping to build that reputation by delivering an innovative degree, taught by lecturers with demonstrated real-world expertise to their credit. As an emerging discipline, ACPE’s Bachelor of Sports Business (Leadership) brings concentrated focus to the commercial aspects of the sports industry.

You will learn about how sports businesses operate, with particular emphasis on marketing, management, and administration. Learning outcomes are maximised by the degree’s structure, which tests students’ skills and knowledge in order to emphasise the professional judgement necessary to succeed in the sports sector.

Major study areas

• Sports management and leadership
• Sports marketing and communications
• Sport and its social context
• Finance, accounting, and economics

Course outcomes

Discover where a Bachelor of Sports Business (Leadership) degree can take you.

Feel confident about your career choice, when you study a Bachelor of Sports Business (Leadership) at ACPE. Want a career as a Sports Marketer? Perhaps you have your eye on an Event Manager position. Maybe working as an Athlete Manager is more your thing. Regardless of where you see yourself working within the sports industry, your qualification from ACPE will be your ticket to success.

Career opportunities

• Sports Manager
• Sports Marketer
• Sports Event Manager
• Athlete Manager

Further study options

• MBA (Master of Business Administration)
• Sports Business Research
• Postgraduate studies in sports business.