奥克兰理工大学传播学学士-广告与品牌创意专业专业介绍–奥克兰理工大学

奥克兰理工大学

奥克兰理工大学-传播学学士-广告与品牌创意专业

Bachelor of Communication Studies - Advertising and Brand Creativity Major(本科)

院校名称奥克兰理工大学
院校排名408

录取几率评估

专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

AUT communications students and graduates are internationally recognised, having won the Sally Logan-Milne Young Practitioner of the Year award, CAANZ AXIS award, ORCA awards, Cannes International Advertising award and NZ Student Marketer of the Year award.

Study communications at AUT and you have access to industry standard facilities and equipment, including a media centre, radio studio and fully equipped TV studio, journalism training newspaper Te Waha Nui, student radio station Static 88.1 fm and student-run PR agency Outside the Square. You also gain invaluable workplace experience before you graduate.

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Develop a professional portfolio you can use to apply for work as a copywriter, art director and other roles in an ad agency. You collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients. Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies.

Career opportunities:

Majoring in advertising creativity will prepare you for a wide range of roles, including:

Account director or planner
Art director
Copywriter
Digital creative or strategist
Media buyer/planner
Strategic planner
Web content creator

所属院系

进入哪个院系学习？

Faculty of Design and Creative Technologies

中国学生入学要求

为来自中国的学生设计

A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognised institution. English Language Requirements: IELTS score 6.0 overall with all bands 5.5 or higher; TOEFL iBT score 80; Minimum overall score of 52 in CAE prior to 2015 or a score of 169 in CAE from 2015; or a score of 50 in Pearson (PTE); or B/B+ in Certificate in English for Academic Study (CertEAS); or grade B in GIE.

想申请，但不知道自己能否成功申请这个专业？

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