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Course Essentials:

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape.

Studying this Data Analytics & Marketing (CIM) Master's Degree course with Arden University's School of Computing and IT you will learn how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

With Arden you can study 100% online through our clever Distance Learning programme, meaning you learn at a time and place to suit you. Enhance your career with this CIM accredited Master's Degree today.

Assessments:

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

If you have a Master's Degree with CIM accreditation you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing my MSc course mean for me?

You will:

• Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
• Understand the importance of data in the decision making process
• Have an advanced understanding of marketing management
• Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
• Have transferable skills that will maximise your employability and career potential

Your MSc in Data Analytics & Marketing will prepare you for a wide range of possible positions in both marketing and management. Here’s just a snapshot of the type of job role you could end up in:

• Marketing Director
• Head of Sales and Marketing
• Senior Marketing Analyst
• Senior Product Development Manager
• Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development you may decide to undertake a PhD.