ARU伦敦MSc国际营销专业介绍–ARU伦敦

ARU伦敦

ARU伦敦-MSc国际营销

MSc International Marketing(硕士)

院校名称ARU伦敦
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This course focuses on key discipline such as digital marketing, leadership and entrepreneurship applied in an international context. This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.

The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customers and brand psychology. The course is made up of 8 modules, all covering a wide range of aspects within marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with more traditional dissertation which will develop the academic skills required of a postgraduate student.

This programme has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements which are required by global marketing organisations. The course is designed to deliver exciting, relevant and forward thinking modules which will give students the skills and knowledge to fulfil their potential and further their career. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD.

During your studies there will be the opportunity to participate in the Employability Scheme with the specific objective of enhancing your future employment prospects. This includes CV workshops, interview techniques, career counselling and visits from prospective employers.

所属院系

进入哪个院系学习？

Business and Law

中国学生入学要求

为来自中国的学生设计

Students need to have 80% final mark in a 3-year Diploma from a recognised university plus 3 years of appropriate employment experience. Successful completion of 3-year Chinese University-Level Diploma (Zhuanke / Dazhuan / Gaozhi) in a relevant subject with with a final average of 80% or above including 80% or above in relevant subjects PLUS a minimum of 3 years of appropriate post-graduate employment experience, to be considered on an individual basis.

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