亚太科技大学

This programme is specifically designed to provide:

Knowledgeable with some practical and technical expertise in media and communication discipline in line with the industry requirement.

Effective in communication and demonstrate good leadership quality in an organization.

Capable to analyze and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.

Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.

What You Will Study:

Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration Techniques and, Marketing Fundamentals, Consumer Behavior and Creative Practice.

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of mass media tools, and the specialized communication skills to be applied in the media and communication industry. We will further nurture their creativity and innovation as well as independent learning to prepare them for the contemporary media environment.

Students will make use of their previous studies and industrial experience to extend their familiarity to specialize in a particular media area and to develop superior skills in communication practice and innovative creative outputs. A final year project requires them to take hands on media and communication project so as to apply all the expertise and skills acquired from both the classroom and internship settings.

Career Options:

Journalist

Copywriters

Communications Executive

Brand Manager

Campaign Development Manager

Advertising and Promotion Executive

Media Sales Executive

Social Media Strategist

Social Media Manager

Digital Media Producer

Brand Communication Specialist

Content Developer