亚太科技大学

This programme is specifically designed to provide:

An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organizations.

A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.

Exposure to theoretical and practical issues of conducting business over the internet and the Web.

A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

What You Will Study:

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and creativity and innovation. Besides, they will also specialize in the areas of e-business management, e-commerce and e-marketing. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business, such as search engine optimization and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

Career Options:

New Business Development Manager

Marketing Manager

E-Business Consultant

Online Marketing Specialist

Digital Advertising Specialist

Digital Marketing Manager

Sales and Marketing Manager

E-Commerce Specialist

Digital Marketing Analyst

Web Analytics Manager

Social Media Evangelist

The 3-years APU Bachelors Degree Programmes are offered through a unique collaborative partnership between APU and Staffordshire University, United Kingdom, through which Staffordshire accredits 3-years undergraduate programmes that are designed and delivered by APU.